I Touch Myself Project X The Chrissy Bra

2016

The Chrissy Bra – support your breasts for life

For Breast Cancer Awareness Month 2016, the I Touch Myself Project partnered with Berlei to create The Chrissy Bra – a bra made from the silkiest skin-like fabric to remind women to touch themselves when getting dressed every day and a Chrissy Post-Surgery Bra – the first rock and roll-inspired bra designed specifically for women who have undergone breast cancer surgery to help support them emotionally as well as physically during a very confronting time. 100% of profits from The Chrissy Bra were donated to Breast Cancer Network Australia.

The campaign was shot by rock photographer, Tony Mott and Australian rock chicks Abbe May, Katy Steele, Montaigne, Ngaiire, Little May, Virginia Lillye, Catherine Britt and Christa Hughes modelled The Chrissy Bra to remind women to touch themselves.