I Touch Myself Project


“I Touch Myself is so appropriate now, more than ever. You know, it really should be the breast cancer song.” – Chrissy Amphlett

I Touch Myself Project launched in 2014 on the first anniversary of Chrissy’s passing. Chrissy was passionate about spreading awareness of the importance of early detection of breast cancer and wanted her global hit, ‘I Touch Myself’, to become an anthem for women’s health around the world.

To keep Chrissy’s dream alive, J Walter Thompson partnered with Chrissy’s husband (US-based legendary musician Charley Drayton), Universal and Sony ATV, to bring together ten of Australia’s leading female singers to reinvent the Divinyls’ hit song as an anthem for early breast cancer detection. The 2014 music video reached over 400 million people worldwide.



Connie Mitchell

Deborah Conway

Kate Cerebrano

Katie Noonan

Little Pattie

Megan Washington

Olivia Newton-John

Sarah Blasko

Sarah McLeod

Suze DeMarchi


Executive Producer

Charley Drayton

Music + sound production

Clive Young

Original Music Track

I Touch Myself

Original Music Track Songwriters

Christina Amphlett

Tom Kelly

Billy Steinberg

Mark McEntee



Daniel Askill


Lorin Askill


Joel Pront

Executive Producer

Rachael Ford-Davies


Charity Downing


Olivia Hantken


Russel Boyd

J. Walter Thompson

Executive Creative Director

Simon Langley

Executive Creative Director

Mark Harricks

Senior Writer

Sinead Roarty

Senior Writer

Sylvianne Heim

Senior Art Director

Alexandra Antoniou

Agency Producer

Vicky Ryan

General Manager

Jenny Willits

Senior Digital Producer

Charlotte Ludlow

Account management

Paul Everson

Caroline Ludwell

Monica Tobin

Ali Clemesha

Executive Planning Director

Angela Morris

Digital Strategy

Trevor Crossman

Soap Creative

Creative Partner

Brad Eldridge

Executive Creative Director

Ashadi Hopper

Technology Director

Mark Fennel

Public Relations

Hill + Knowlton Strategies